About Us


Nophar Haimovitz

♥ About Reason To Be Pretty: 

Reason To Be Pretty is a colorful, modern, bohemian jewelry brand. We design beautiful lightweight statement pieces made of materials like fringe and cotton ropes. Our collection includes a variety of tassel earrings, friendship bracelets and statement necklace. 

All hand dyed, handmade and crafted in our New York based studio, nickel free plated in the USA, Reason To Be Pretty aspires to create an exquisite unique and comfortable day to night jewelry to prettify any outfit, from a T-shirt to and evening gown, so that the customer will feel and look pretty at any given moment. 

Our jewelry has appeared in Sports Illustrated Swimsuit, NYLON Magazine, Heroine Magazine, Alchemist Magazine, and in Bill Cunningham’s legendary fashion photography column for The New York Times, as well as on “The Dr. Oz Show.” You can find our jewelry at Macy's Herald Square location, as well as by stylish boutiques across the United States and Japan.

♥ About the designer:

Inspired by everything pretty, designer Nophar Haimovitz captures her distinctive esthetics of beauty, grace and delicacy with her unique line of handmade fabric jewelry.

Upon graduating fashion school with honors, as a young fashion designer, Haimovitz arrived in New York City and immediately started working in fashion studios, specializing in embroideries and embellishments, while participating in world known embroidery competitions and continuing her studies. In 2010 she launched "Reason To Be Pretty", a lavish and eclectic jewelry line, which portrays her love, appreciation and vast knowledge in the intricate embroideries and embellishments field, featuring extravagant pieces made at her New York based studio, with zealous attention to materials, color combination, weight, comfort and style.

As Haimovitz always say, there is always a Reason To Be Pretty...